Attleboro Farmers Market Policies and Procedures

Revised 2/14/2024

Operational Procedures and Rules 

Market Information: 

Market Day: Saturdays (18 total) 

June 15- October 12, 2024 

Hours of operation 9:00 AM-1:00 PM 

 

Definitions 

Carrying- Allowing farmers to sell produce raised by other farmers 

Crafts– Non-food items made by vendors.May be subject to special procedures for selection and approval by AFM Board, also referred to as “added value items” 

Farm Visits- Process where the market manager visits the vendor’s farm to determine whether products sold at the market is “farm raised” 

Hold Harmless and Indemnification Clause- Agreement by vendor to financially protect market organizers from liability arising at the market. 

Market Manager- Person designated to run the market on a day-to-day basis 

Peddlers- Vendors who buy products at wholesale and resell the items at the market 

Proof of Insurance– A form a vendor obtains from an insurance carrier indicating the type of insurance coverage and listing the Market as a covered party 

Product list- List of products the farmer plans to sell within the best of their ability 

Prepared foods– Ready to eat food, such as take away meals and snacks. 

Processed foods- Products such as but not limited to Jams, cider, vinegar, popcorn, baked goods. 

AFM- Attleboro Farmers Market, Inc. 

Vendor- A farmer or other person designated by the management as having the right to participate in the market.

 

Vendor Rules: 

Set up 7:30– 8:50 AM for Vendors, Volunteers and Staff. Food Trucks may be permitted to set up by 7:30-10:30 with prior authorization from Market Management.

Breakdown 1:00 PM. Breakdown prior to 1:00 PM is prohibited. If an emergency arises and you MUST leave prior to 1:00 PM, speak to management and we will escort you off the field safely. 

Tardiness will subject the vendor to loss of assigned spot for the day or suspension from the market for that day. This is at the discretion of the Market Manager or designated lot coordinator. 

If you are running behind and will be late, please contact management via the market phone at (774) 786-3744.

Please include your name and business name in all written correspondence with the market or communication may be delayed. 

No sales prior to opening of the market, except for the manager, board members, volunteers and fellow vendors. Customers are not permitted on the field until the opening bell at 9:00 AM. Our team of volunteers enforces this. Your cooperation will help. 

Vendors shall have prices clearly displayed for all to view. 

Vendor’s shall display their business name. 

If selling seafood, vendors shall list the origin of any seafood products. 

Vendors shall label poor quality, over ripened “2nds” as such. 

Vendors are responsible for the proper removal of waste from the site. Trash receptacles provided by the market are for patron use only. We are required to pick up trash on the field. Before leaving the field for the day, please scan your 10×10 space for anything and dispose of it properly. We must keep the field clean to stay there. 

Vendors must comply with all Federal, State, County, and City laws and regulations. 

Vendors must comply with Federal, State, and Local Health Codes. It is each vendor’s responsibility to ensure they are in compliance with all requirements. 

Vendors are responsible for obtaining any form of permission or documentation required by the authorities having jurisdiction. 

Vendors are required to provide proof of liability insurance that meets the minimum requirements set forth by the BOD. No Vendors will be permitted to attend the market without this. (excluding non profits that will not receive profits) 

Farm Vendors are subject to farm inspection by the Market Manager and/or Board. Farm Vendors are required to conform to the 80/20 rule in which 80% of the produce displayed must be produced by their farm and the remaining 20% may be produced by other local farms and advertised and identified as such. 

Please truthfully and responsibly advertise your growing methods and provide proof of growing methods to the Market Manager upon request. 

Prepared Food Vendors must obtain proper documents from local authorities and display documents as required by the local health department. Prepared Food Vendors are subject to inspection by the local health department or designated agent. 

All vendors are responsible for paying any required local, state or federal sales or business taxes as it pertains to the goods they sell. 

All authorized vendors participating in the Attleboro Farmers Market hereby agree to indemnify and save Attleboro Farmers Market, Inc. harmless from any loss, cost, damage, and other expenses, including attorney’s fees, suffered or incurred. Each vendor is required to carry their own product liability insurance and provide a certificate of insurance to AFM, Inc. 

Added Value Vendors are responsible for any business certificates required by federal, state, and local laws and ordinances.

Vendors may not sell or give away items not approved in their application. (e.g. If you are approved as a candle seller, you cannot also sell jewelry; if you are a cupcake seller, you cannot also sell soap.) So that all vendors can do well at each market, we try to balance the number of vendors in each category. We cannot do this if vendors bring items not in their vendor category and not approved.

Designated space will be assigned by the Market Manager with assistance of the Vendor Coordinator. Specific spaces are not guaranteed from week to week and change as we curate the weekly market. Preference is given to full season vendors.

Full-time vendors will have a permanent space assignment on a first come, first served basis after payment is received. However, based upon cancellations each week, that space may change by a number or two. This will NOT affect your basic position. If you have a corner, you will still have a corner, etc. 

Vendors are required to provide their own tables, chairs, tents, weights, scales, merchandising displays, signage, coolers or any other apparatus/materials required to present and sell their products/goods.

Canopy weights are MANDATORY for all canopies. Any vendor who fails to properly anchor his or her canopy will not be allowed to sell at the market that day, unless the vendor chooses to take down their canopy and continue without it. Each leg must have no less than 20 pounds anchoring it. Please read the Canopy Weight Rules section later in this document. 

Designated space will be limited to approximately a 10’x10’ area and is assessed as a single fee. 

Vendors shall dress in a manner that is acceptable and is appropriate for a family community event. 

Smoking is prohibited in any selling space and the entire market field. We are on private property and this will be enforced.

Payments will be collected as outlined on the application form and payable to Attleboro Farmers Market, Inc. 

Payments are due prior at the start of Market Season. Entry to the field will not be allowed if payment is outstanding. For mid-season applications, payment is due at time of approval. Failure to pay or have a documented payment plan outlined with the treasurer will subject the vendor to loss of spot at the market for the day or the season. This is at the discretion of the Market Manager.

Please report all grievances to the Market Manager. With the exception of extreme emergencies, grievance assessment will not be given during a market that has already opened for the day. The Market Manager reserves the right to remove persons or vendors from the market if necessary; but will most likely deal with the grievance at the close of market that day and with consultation of the board. 

Approved vendors of AFM may use AFM’s logo found on the AFM website. Any alteration of the logo must be approved by the Board of Directors. 

Peddlers other than approved vendors are prohibited. 

Solicitations without prior authorization from the Market Manager are prohibited. 

Multi-level Marketing (MLM), also called network marketing or referral marketing for products or services is prohibited. 

Consequences of Violations: In the event that a vendor is found to be in violation of any of the aforementioned policies or procedures, the following consequences will be enforced:

  1. First Infraction: The vendor will receive a warning, which may be communicated either verbally or in writing. This initial warning serves as an opportunity for the vendor to rectify the situation and correct their behavior.
  2. Second Infraction: If another violation occurs after the warning has been issued, the consequences will escalate. The vendor may face expulsion from the market for the remainder of the current season. This step is taken to uphold the integrity of our market’s environment and to ensure that all vendors have an equitable experience.
  3. Subsequent Infractions: In the case of continued non-compliance, further violations may result in more severe actions, such as a prolonged or indefinite ban from participating in future markets organized by Attleboro Farmers Market. This measure is implemented to protect the overall atmosphere of the market and maintain a fair and respectful environment for all.



WEATHER GUIDELINES 

The safety and well being of market visitors, volunteers, and vendors is the main priority of the Board of Directors. Although many precautions can be taken, weather is one entity the Board cannot control. 

The market will remain open in rain or shine. The Board will make judgment calls in the case of extreme weather i.e. thunder and lightning, tornados, hurricane winds.

If you are visiting or selling at the Market when weather becomes questionable, please follow these guidelines: 

  • When there is a threat of severe weather, people in the Market will be directed to return to their vehicles until 30 minutes have passed without thunder and/or lightning. 
  • If more than 60 minutes have passed and the storm continues, or the Market Manager can verify an extended storm cell’s presence exceeding the remaining open hours of the Market, the Market will be closed for the day. 

Attleboro Farmers Market, Inc. Weight Requirements

Canopy Weight Rules 

Tents/canopies/umbrellas are used at markets to shield vendors and their product from sun and rain, but unpredictable winds can come up at any moment creating a safety hazard if the canopy is not properly secured. 

Most accidents at markets involve windblown tents, canopies and umbrellas. AFM requires all vendors to minimize the risk of these accidents occurring by following rules for canopy safety. 

Sufficiently weighted canopies must have at least 20 pounds per leg. One canopy manufacturer recommends at least 20 pounds on each corner of a 10×10 tent. Umbrellas are not permitted except for food carts. Weights for signs will vary depending on the size of the sign. 

All vendors who choose to erect tents or canopies at the market, including during the set up and break down periods, are required to have them sufficiently and safely anchored to the ground from the moment they are opened to the moment they are taken down. 

Any vendor who fails to properly anchor his or her tent/canopy/umbrella will not be allowed to sell at the market that day, unless that vendor chooses to take down and stow their tent and continue to sell without it. Each leg must have no less than 20 lbs (pounds) anchoring it. 

In certain inclement weather conditions, even properly secured tents/canopies/umbrellas can be precarious. If items need to be taken down during market operational time due to inclement weather, vendors should direct customers to maintain a safe distance away to avoid injuries. 

WEIGHTS SHOULD BE SECURED IN A MANNER THAT DOES NOT CREATE ITS OWN SAFETY HAZARD 

▪ Weights should not cause a tripping hazard 

▪ Weights should be tethered with lines that are clearly visible 

▪ Weights should have soft edges to avoid causing cuts and scrapes 

▪ Weights should be securely attached to tents/canopies/umbrellas 

▪ Weights should be on the ground (NOT above people’s heads) 

EXAMPLES OF GOOD CANOPY WEIGHTS 

▪ Filling an empty bucket (2.5 gallon works great) with cement and tying this to each corner of the tent with a rope or bungee. It is NOT sufficient to place the bucket on the feet of the canopy. 

▪ Filling buckets/containers with sand/cement that can be anchored or secured with a rope or bungee; these include canvas bags or plastic buckets/containers that have a handle through which a rope or bungee can be secured. 

▪ Sandbag weights that are specially made for securing canopies and weigh at least 24 pounds. These sandbag weights are vertical and can be strapped to the legs of the canopy. 

▪ PVC pipe capped and filled with cement can be hung on the inside of canopy poles as long as it is secured so that it does not collide with customers. 

▪ The best weights are strapped to the bottom of each leg, and then tethered via a bungee to the top corner of the canopy, thus lowering the center of gravity of the canopy. In a strong gust of wind, even canopies secured with enough weight, can be broken if the weights are not suspended from the top corners of the canopy. 

EXAMPLES OF BAD CANOPY WEIGHTS 

▪ Gallon water jugs -One gallon of water weighs 8 pounds. That is far below the 20 pound minimum.

▪ Tying tents, canopies of umbrellas to tables, coolers or vehicles provides tripping hazards and frequently does not provide adequate weight.  

▪ Sandbags that cannot be placed upright and securely tied to the tent or canopy should not be used. 

▪ Tent stakes are not a substitute for weights.

▪ Never use cement blocks! They are hard, easy to trip over, and are very effective toe and shin breakers. 

 

History of the Attleboro Farmers Market, Inc 

The City of Attleboro for decades has had a summer Farmers Market. The early market was located in Gilbert Perry Square and in other areas in and around the Downtown Area. In 2011 a group of volunteers banded together to form a board to expand the Attleboro Farmers Market. In June of 2011 Attleboro Farmers Market, Inc was formed as a private, volunteer run organization charged with expanding, promoting and enhancing the Farmers Market in Attleboro. 

The 2011 and 2012 seasons were held at 74 North Main Street Municipal Parking Lot. The 2013 and 2014 seasons were held at Finberg Field on Park Street in Attleboro. The 2015 season saw the Market move to O’Connell Field behind Capron Park on County Street in Attleboro. This move was viewed as the long term permanent location for the market and proved to contribute to its success. 

Beginning in 2021, the old board passed the torch to a new volunteer Board of Directors made up of a cross section of various talents from our community. The construction of the new high school started in 2022 and reconfiguring of the area forced another move. So again in 2023, the Board of Directors went on a search for a new home to the market landing at the field behind the LaSalette overflow parking lot. 

Over the past decade, Attleboro Farmers Market, Inc. has been recognized by American Farmland Trust several times as Massachusetts’ top Farmers Market and in the top ten nationally. 

 

Mission Statement 

Attleboro Farmers Market, Inc (AFM) mission is: 

To be an agriculture and food-based farmers market. 

To give growers, producers, purveyors of farm related products and creators of other high value products alternative marketing opportunities. 

To promote the sale of locally grown farm products. 

To improve the variety, freshness, taste and nutritional value of produce available in the Greater Attleboro Area. 

To provide opportunity for farmers and people from the community to deal directly with each other, rather than through third parties, and to thereby 

get to know and learn from one another. 

To provide an educational forum for consumers to learn the uses and benefits of quality, locally grown or prepared food products. 

To enhance the quality of life in the Greater Attleboro Area by providing a community activity which fosters social gathering and interaction. 

To showcase various talents of local residents. 

To preserve the unique agricultural heritage and the historical role in which Farmers Markets have played in one of the oldest settled areas of our Country. 

Board Organizational Structure 

Attleboro Farmers Market is run by a volunteer Board of 

Directors consisting of: 

President – Brit Wirth

Treasurer – Becky Ouellette 

Secretary – Nanci Roca

Market Manager – Karen Labonte

Marketing Coordinator – Brit Wirth 

The Board of Directors for AFM functions are the following and not limited to any additional actions that promote, advance and preserve Attleboro Farmers Market, Inc.: 

▪ Define the goals and mission of AFM 

▪ Create, approve and amend Market Rules 

▪ Approve vendors for participation in market on recommendation of Market Manager 

▪ Set dates, times and area of operation 

▪ Set fee schedule 

▪ Approve expenditures in excess of $100.00 

▪ Define Market Managers Function/ Duties/ Authority 

▪ Rule on Violations/Penalties/Grievances 

▪ Collaborate on marketing and promotional strategies 

▪ Any other task needed to support Attleboro Farmers Market, Inc. 

 

Board Terms The Board Members serve one (1) year terms and are re-elected at the annual season end meeting held in September/October. Volunteers of AFM are welcomed and encouraged to seek election of Board positions. 




Canopy Weight Requirements & Guidelines

Most accidents at markets involve windblown, canopies. We require all vendors to minimize the risk caused by canopies by following rules for canopy safety. Canopy/tent  weights must be attached to vendor and market canopies at all times.

All vendors who wish to erect canopies at the market, including the set up and break down period, are required to have their canopies sufficiently and safely anchored to the ground from the time their canopy is put up to the time it is taken down. Any vendor who fails to properly anchor his or her canopy will not be allowed to sell at the market that day, unless that vendor chooses to take down and stow their canopy and sell without it. Each canopy leg must have no less than 40 lbs (pounds) anchoring each leg.

In certain inclement weather conditions even properly secured canopies can be precarious. If canopies need to be taken down in the middle of market due to inclement weather, vendors should direct customers to move out of the way so they are not injured.

WEIGHTS SHOULD BE SECURED IN A MANNER THAT DOES NOT CREATE ITS OWN SAFETY HAZARD
  • Weights should not cause a tripping hazard
  • Weights should be tethered with lines that are clearly visible
  • Weights should have soft edges to avoid causing cuts and scrapes
  • Weights should be securely attached to canopy legs
  • Weights should be on the ground (NOT above people’s heads)

Canopies are used at markets to shield vendors and their product from sun and rain, but unpredictable winds can come up at any moment creating a safety hazard if the canopy is not properly secured. One canopy manufacturer recommends at least 40 pounds on each corner of a 10×10 tent.  Weights for signs will vary depending on the size of sign.

ALWAYS BE PREPARED

You should always have your canopy secured to the ground. It is not enough to have the tools necessary to secure your canopy on hand if you do not employ them. Strong gusts can come up without warning anywhere, at any time. After your canopy takes flight and causes damage it is too late to decide to secure it. You should assume winds will come. Indeed, they often do.

Always secure canopies. During setup and breakdown periods canopies are vulnerable to wind. Stay alert. During the peak business hours of markets, the mere presence of hundreds of shoppers, along with the tight configuration of all the vendors, creates a disruption in the flow of wind, reducing its force through the market. But at setup and breakdown times, the shoppers are gone, the solid block of vendors is disrupted, and you are at some point in the process of setting up or taking down your canopy. You must be sure to completely secure your canopy as soon as you set it up, and take down your canopy as soon as you remove its weights at the end of the day. Do NOT let yourself be interrupted by ANYTHING in the middle of this process, as a half-secured canopy is as dangerous, if not more dangerous, than an unsecured canopy.

CANOPY WEIGHTS

The safety of farmers market shoppers should be the goal of every market’s staff and vendors. In general, outdoor markets are statistically among the safest places in our country. Nevertheless, canopy weights needlessly continue to pose hazards at many farmers markets. Perhaps this is because we are not looking at how we set up our canopies and stalls each day from the perspective of the customer. After all, we are used to being the vendor or manager. But take a minute to really think about it from the customer’s point of view. The average customer is looking at the bountiful tables filled with every sort of fresh fruits and vegetables, processed foods, crafts and so on. In other words, they are looking straight ahead, not down! REV 3/5/17

Canopy weights should be located on the ground and customers are not looking around them. Thus, if the canopy weights are in the path of the customer, the customer will trip over, kick, or entangle with them. Therefore, we need to anticipate this ahead of time, and place canopy weights carefully, using materials that are least likely to injure.

EXAMPLES OF GOOD CANOPY WEIGHTS
  • Filling an empty bucket (2.5 gallon works great) with cement and tying this to each corner of the tent with a rope or bungee. It is NOT sufficient to place the bucket on the feet of the canopy.
  • Filling buckets/containers with sand/cement that can be anchored or secured with a rope or bungee; these include canvas bags or plastic buckets/containers that have a handle through which a rope or bungee can be secured.
  • Sandbag weights that are specially made for securing canopies and weigh at least 24 pounds. These sandbag weights are vertical and can be strapped the legs of the canopy.
  • PVC pipe capped and filled with cement can be hung on the inside of canopy poles as long as it is secured so that it does not collide with customers.
  • The best weights are strapped to the bottom of each leg, and then tethered via a bungee to the top corner of the canopy, thus lowering the center of gravity of the canopy. In a strong gust of wind, even canopies secured with enough weight, can be broken if the weights are not suspended from the top corners of the canopy.
EXAMPLES OF BAD CANOPY WEIGHTS
  • Gallon water jugs are not heavy enough for large gusts of wind. One gallon of water weights 8 pounds. One gallon of water on each corner would be the equivalent of a 3 year old child trying to hold down a 100 square foot parachute.
  • Tying tents, canopies or umbrellas to tables, coolers or vehicles provides tripping hazards and frequently does not provide adequate weight. Vendor safety is just as important as customer safety.
  • Sandbags that cannot be placed upright and securely tied to the tent or canopy should not be used.
  • In addition to not providing enough grip to prevent a canopy from taking flight in a strong gust of wind, tent stakes are barely visible to shoppers and can cause a serious tripping hazard to an unsuspecting customer.
  • Never use cement blocks! They are hard, easy to trip over, and are very effective toe and shin breakers.
  • At all costs, avoid stretched out cords and lines. Customers and their children will get them wrapped around their arms or legs, causing them to trip and fall, and perhaps pull over your displays in the process.

Attleboro Farmers Market Inc. REV 3/5/17